Posted On: September 11, 2008
Product Marketers For Aciphex Need a Cunning Linguist
This has nothing to do with the law, but everything to do with how I see the world. As I was backing my car out of the driveway, I heard an ad on the radio for a product called "Ass effects". I assumed that it was a gag ad on the talk show I like.
It wasn't. There is a heartburn remedy called Aciphex that is a heartburn remedy. Apparently, the folks developing the name didn't account for the potential for a regional pronunciation which, instead of pronouncing the "i" as "ih", the "i" is pronounced as "uh", thus giving us "ass effects".
Just thought I would share that with you.
That's the windblown view from The Law Planet, Jupiter, Florida.
Brian F. LaBovick, Esq.
Esther Uria LaBovick, Esq.
Mark R. Hanson, Esq.
Scott R. Haft, Esq.
Joseph R. Fields Jr., Esq.
Marcie Dodson, J.D.